With the Swans now 17th in the table, just three points clear of the drop and Southampton, a win would do them a world of good in going further clear of the Saints, who face Everton on Saturday evening at Goodison Park.
That defeat certainly hurts the club's chances to stay up, and defender Martin Olsson knows his squad must do better in the final week of the campaign if they are to secure another top-flight season.
For Bournemouth, the win made sure of another year in the Premier League and manager Eddie Howe has high hopes for the Cherries' future. Southampton are level on points with the Welsh side but are one place above them due to a superior goal difference.
bet365's latest relegation odds see Mark Hughes' men available at 5/6 (1.83) to go down while the hosts are 7/4 (2.75) with the same firm.
The Cherries remained the more threatening side, though, and Wilson again failed to punish Swansea when he met Fraser's low cross and inexplicably scuffed wide of the left-hand post.
Bournemouth boss Eddie Howe says staying up for another season can not be taken lightly.
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He's been fined but he has apologised, both to me and the players, and I think he understands it was wrong. Within an hour, it seemed, it was out there for public consumption, which is also disappointing.
The two lasted the entire duration of the game which Swansea needed to win to all but ensure their safety. Nathan Aké was unlucky to see his snap-shot saved but the resulting corner was powered home from close range by King for his 4th goal in 8 games. We didn't compete enough for the second ball.
And even though the visitors continued to press for the equaliser as half-time approached, they struggled to manufacture any clear openings, and went into the break trailing by a goal; a deficit that could have been doubled had Callum Wilson taken advantage of Fabianski's goalkeeping error second before Friend's whistle. Bournemouth, previously a victim to one of the bottom three will be looking to bounce back from a miserable run of games.
Carlos Carvalhal's men are now sitting 17th in the table with just two games to play, although only goal difference separates them from their visitors.
Mike van der Hoorn fired the initial effort towards the Cherries' goal; which the 30-year-old did well to force away before Nathan Dyer tested the Bosnia and Herzegovina global again moments later from close range, but the custodian was equal to it to eventually quash the danger. They actually looked the more likely to score late on, and they nearly did. The Norweign striker has three goals in his last five games, giving him seven goals this season.
Four games lost in consecutive games is not a good look for Howie. "It would be good for the Premier League".
Instead, West Brom now have 11 points in the five games since Moore took over - a run of three wins and two draws.
