Amazon just gave you a Whole Foods reason to get Prime

Amazon just gave you a Whole Foods reason to get Prime

Following Amazon's acquisition of Whole Foods, it did not come as a surprise that there were reports suggesting that Prime members would be getting some perks if they were to shop at the grocery store. "What we've seen is when we do special deals for Prime members, we get a lot of traffic".

"This new Prime benefit at Whole Foods Market is a flawless pairing of healthy and delicious food at even more affordable prices", said Cem Sibay, Vice President, Amazon Prime. Amazon is going to give 10% off on all sale items at Whole Foods supermarkets along with discounts on selected popular items.

Inc and Whole Foods Market are up to a surgical strike in the already savage grocery price war.

"Adding more discounts at Whole Foods could make the Prime program worthwhile for some shoppers and keep them in the fold, as well as draw in some of the roughly 40% of shoppers who aren't yet members", according to Morgan Stanley.

Shoppers can access the discounts by scanning the Whole Foods Market app or providing their phone number at checkout. Lockers, pickup and drop-off points for Amazon package deliveries, are also now in more than 400 Whole Foods stores.

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For instance, this week in Florida, wild-caught halibut steaks will be $9.99 a pound, about half the regular price. The Prime discounts include 10% off sale items and weekly specials that rotate.

Cold brew coffee at Allegro coffee bars: 50% off 16 oz. Prime members will be asked to scan a code or use their phone numbers at checkouts to receive the discounts.

Amazon appears set to open its second and third queue free grocery stores in Chicago and San Francisco, a sign that the e-commerce giant is ready to start scaling up its wildly successful supermarket concept.

"Whole Foods, with 463 USA stores and roughly 1% share of the fragmented US grocery market, has gained momentum since the Amazon merger last summer, Whole Foods co-founder and chief executive John Mackey told Reuters". In the USA that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Amazon First Reads, and more. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Whole Foods now has over 470 stores in the U.S., Canada and United Kingdom combined, but the majority - 463 - are in the U.S.

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