Apple's 4Q, change in iPhone sales disclosure jar investors

Apple's 4Q, change in iPhone sales disclosure jar investors

Despite managing to exceed expectations for its Q4 quarterly earnings, Apple still took a beating on the stock market, with shares dropping seven per cent in after-hours trading. Meanwhile, Apple's net income was $14.12 billion, nearly 32% up from Q4 of the financial 2017, a significant jump, considering Apple was already one of the most profitable companies in the world. As for other products, iPad sales were down by about 6% year over year while Mac sales were down by 2%. As we talked about a few days ago, the Services segment of Apple's business has seen a tremendous growth over the last year and has reached $10 billion in revenue, more than a 25% increase year-on-year.

Keep in mind that these are units refurbished by Apple itself, which means you they're tested, certified, cleaned, given a new battery and outer shell, and come with a one-year warranty that you can extend with AppleCare+.

Investors have never been able to check on the progress of some devices, like the Apple Watch, and some fear that any forthcoming slump in the key area of iPhone sales would be hard to spot.

What makes this even more remarkable is that Apple reported zero sales growth on premium iPhones - where it makes most of the money.

Apple sold 46.9 million iPhones in the past quarter, slightly below analyst estimates.

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Apple's cautious forecast could accelerate investor fears that have in turn erased stock market gains for much of the year.

Although there may be some logic to the rationale for the long term, "this is going to be a hard pill to swallow in the short term", Ives said.

Analysts had expected Apple to sell 78 million iPhones during the holiday season, but now the company isn't going to reveal whether it hit the target or not.

But the company's CFO, Luca Maestri, said it's not really worth bothering with anymore. In addition, the Street seems to be disappointed that the iPhone maker will stop sharing unit sales metrics in fiscal 2019. "It doesn't matter a lot how many units there are in terms of the overall value of what's in the cart". Apple hasn't launched any notable new offerings lately in this category, which includes iCloud and Apple Music subscriptions, app downloads, and iTunes video purchases. Services revenue reached an all-time high of Dollars 10 billion. Will people pay $2,000 for an iPhone?

"We generated iPad growth in a number of key regions around the world, including Latin America, Europe, Japan, India and South Asia".

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