Amazon is giving everyone free shipping on everything for the holidays

Amazon is giving everyone free shipping on everything for the holidays has always been regarded as the spiritual home of Black Friday. Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return. You have been warned.

This year the retail firm is introducing a new "AR View" feature that will allow customers to view products in more detail before they purchase them.

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping.

Retailers are expected to continue to slash prices as shoppers turn their attention to Black Friday.

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The outlet will be open from 12.30pm to 7pm on Thursday, November 22 but will be open for 24 hours on Friday, November 23.

Amazon has something special for Prime users as well, as it says that same-day delivery is now available to "tens of millions" of subscribers on more than three million items.

Prime Now will also offer special Black Friday deals to more than 30% of the United Kingdom population which can be delivered in scheduled one and two-hour delivery windows or within 60 minutes in selected postcodes. Amazon has decided that it doesn't want to miss out on those precious holiday dollars, and because of that, it's going to open up free two-day shipping to anyone who buys something through its store. Sounds like a sweet deal if your wardrobe is in dire need of an update. The offer applies to "hundreds of millions of items", Amazon said, which makes it "the largest free shipping selection in the country".

This year's Black Friday sale could well break all the records of previous years; that's just the way it seems to go. If Amazon's shipping costs keep rising at a similar pace, they could easily top $9 billion in the current quarter.

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