Taylor Swift: Facial recognition 'used to ID stalkers' at show

Taylor Swift: Facial recognition 'used to ID stalkers' at show

Why it matters: Next time you are at a concert, take note that Big Brother is watching you.

Taylor Swift has reportedly used hidden facial recognition technology at one of her shows earlier this year in a bid to identify known stalkers.

The system, built into a kiosk showcasing rehearsal footage for Swift's Reputation tour, was meant to weed out people who threaten the pop star.

It's unknown if the system managed to match any concert-goers with those listed on the database, how long the data may be held for or if the singer is planning to use it at future concerts.

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Rolling Stone reports that when fans were waiting for Taylor to perform at the California Rose Bowl last May, they were offered a chance to watch rehersals at a kiosk, unaware that their Love Story was really a trap. Yes.

It's clear the Love Story singer takes her security seriously, as she's had many security threats in the past after most recently in September this year, she got a restraining order against Eric Swarbrick. It would seem the preventative measure was justified.

Reputation, the singer's final studio album with Big Machine Records, was a record breaker for the singer-songwriter and marked her comeback after almost a full year off following hard-hitting tabloid headlines. Consent would not be an issue since most ticket sellers have an implied consent clause for the objective of filming and photographing the concert.

The Reputation Tour kicked off in May of 2018 and beat out the Rolling Stones for highest-selling US tour ever with a revenue of $266.1 million, a number that beat Swift's previously highest-grossing domestic tour by a woman record for her The 1989 World Tour. Back in May, The Verge reported on Ticketmaster's plan to replace tickets with facial recognition. What impact this will have as far as those who would preferably not be recorded in such a way remains to be seen.

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