Do not share your Netflix passwords with others ! Heres why

Do not share your Netflix passwords with others ! Heres why

New technology aims to crack down on account sharing for streaming services like Netflix and Hulu.

The firm, based in the United Kingdom, showed off the software at the Consumer Electronics Show in Las Vegas. What could happen to subscribers who share their Netflix and other streaming service account passwords to family and friends?

The Credential Sharing Insight software is available as a cloud or on-premise offering.

- The best new TV and films on Netflix in JanuaryThe services can then choose what to do with the culprits, including making them upgrade to their own service or shutting the account down.

"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", says the press release.

For example, the service can determine whether users are viewing at their main home and a holiday home, or whether they have shared credentials with friends or grown-up children who live away from home.

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The 2017 PGA Tour Rookie of the Year opened with a bogey, but reeled off four birdies and an eagle to make the turn in 6-under 31. Woodland started the day with a three-shot lead but missed a 10-foot birdie putt on the 18th which would have forced a playoff.

"User behavior is subject to individual changes in time, location and consumption".

'Casual credentials sharing is becoming too expensive to ignore, ' said Jean Marc Racine, the CPO of Synamedia.

Racine says that Synamedia's machine learning approach, which notes always-evolving "consumption patterns", is more flexible than a hard-coded algorithm that has to be updated manually and often. If that practice continues through 2021, that would reportedly add up to $11.1 billion in losses to video and OTT services.

Research quoted by Synamedia reported that younger generations are used to accessing streaming services for free and rarely become paying customers. Our new solution gives operators the ability to take action.

It is expected anything from sending an email alerting the user to more premium account models that allow more than one person to access the service to a complete account ban entirely are possible repercussions. It is already in trials with some pay-TV operators.

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