GM electric vehicle strategy last chance for Cadillac's success - executive

GM electric vehicle strategy last chance for Cadillac's success - executive

A Cadillac electric vehicle is the first to ride on GM's next-generation EV platform in 2021.

The Model X is more expensive now, but the Silicon Valley electric-car maker is working on the Model Y, a smaller SUV with a lower price tag.

"It will represent the height of luxury and innovation while positioning Cadillac as the pinnacle of mobility", explains Cadillac president Steve Carlisle. A company press release said the new automobile reflects GM's move toward all-electric vehicles in the future.

GM says the new framework lets GM operate with a new level of flexibility, allowing the company to respond to customer needs and trends with minimal lead and development time.

The most advanced components within this architecture are the drive units and adjustable batteries designed for maximum usability throughout General Motors range in different countries.

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The output of battery systems will be adjusted according to vehicle and market demand. It's part of GM's plan to turn Cadillac into its EV leader in an attempt to lure sales away from Tesla while also countering the onslaught of EVs in the pipeline at the German luxury brands.

The new design will compete directly with Tesla's Model X, the main all-electric crossover now in the market.

Cadillac unveiled the all the XT6 crossover at the Detroit Auto Show this week, which could mean that the XT6 is a base for the upcoming EV.

However, electric cars, including battery- and fuel cell-electric cars, are very much the focus of Cadillac's future.

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