The egg that beat Kylie Jenner’s Instagram record has cracked

The egg that beat Kylie Jenner’s Instagram record has cracked

If you thought the recent viral Instagram photo and account dubbed World-Record Egg was just a for-fun way to say no to the Kardashian's grip on social media, think again. The egg then makes a direct plea that if you're struggling too, talk to someone. The World Record Egg had cracks all over it in the photo, which was teased two days ahead of the Super Bowl. Early that morning Hulu took to their Instagram to respond to their followers on Instagram who guessed on what the announcement might be and led spectators to view the egg crack on Hulu at 11 pm ET. "We got this." The ad was to promote awareness for MentalHealthAmerica.net, and you'll have to check it out on Hulu if you want to see for yourself!

Despite the egg's huge success - cracking Kylie Jenner's Instagram record and capturing the attention of the entire world - Godfrey, Khan-Whelan and Brown never expected things to go this far.

At that point, viewers were able to watch a 30-second PSA commercial featuring the egg.

Instagram recently saw a new picture earn the title of "most-liked photo" on the platform - a picture of an egg with more than 50 million likes.

Before the reveal, Instagram users had all kinds of theories of what would be in the egg.

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The mystery of the creator of the viral egg was also unscrambled on Sunday. Its mission? To get over 18 million likes. If you're feeling the pressure, visit talkingegg.info to find out more. "We'd like to thank Talking Egg for shining a limelight on mental health tonight with an important message", the nonprofit tweeted.

And it's a 29-year-old advertising exec from London named Chris Godfrey, the New York Times reports.

The site links out to a load of mental health helplines and charities, such as Mind and Calm, for the UK.

Ms Khan-Whelan told the New York Times they chose to "put any speculation to bed" by revealing their identities now. "An egg is an egg, it's universal".

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