F1 podium still a long way off for new-look Haas

F1 podium still a long way off for new-look Haas

Perhaps one of the most exciting aspects of a new Formula One season is the auto launch, a new look at the sleek and mesmerising vehicles from each team is always enough to kickstart the F1 fever. The American outfit brings back the black and gold colour scheme that reflects its new title sponsor.

The Rich Energy CEO would be hoping that things don't pan out to be in the same way for the team on the track.

Haas drivers Romain Grosjean and Kevin Magnussen welcomed the ambition of their Formula One team's new energy drink sponsor in targeting Red Bull on Thursday but recognised the podium was still likely to be a long way off this season. While the new livery was showcased on the 2018 show auto at the launch event in London, the team has released digital images of the VF-19 online showcasing its 2019 F1 challenger.

The livery features an all black design, with gold trimmings running throughout the auto, representing the colours of the energy drinks company from the UK. Haas has carried some form of red, grey and black livery - the colours of Gene Haas' company, Haas Automation - since it joined F1 in 2016.

Team principal Gunther Steiner said: "I am pretty confident we have a pretty solid auto". They are a David taking on Goliaths in Formula One and we are the same in the drinks business.

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"We wanted to get up there with the competitive teams, and now we need to hold onto it", said the Dane. "On-track, our push for performance started early with the VF-19, our next step is to get to Spain and utilise our time there wisely to prepare for Australia".

Drivers Romain Grosjean and Kevin Magnussen were present at the unveiling of the 2019 VF-19 auto and its new sponsor, pulling off the covers at the Royal Automobile Club on Thursday.

The new Haas livery features Rich Energy's black and gold colors, and Storey is hopeful increased commercial success will ensure it's a long-term partnership.

"We've found the flawless partner in Haas who I believe are the best-run team on the grid, and we've got an bad lot in common as organizations".

Haas enjoyed its most successful season past year, finishing fifth behind the well-backed Renault outfit, during which it confirmed its new title partnership. With sheer pace through most of the races and several finishes in top 10, Haas did show it can be promising in the upcoming season as well. Ahead of next months season-opening Australian Grand Prix.

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