Burger King unveils meatless 'Impossible Whopper'

Burger King unveils meatless 'Impossible Whopper'

Vegetarian burgers may finally be getting the recognition they need to go mainstream.

A meatless Whopper is now available at participating Burger King locations in St. Louis.

The fast-food chain is developing the product with California's Impossible Burger, which provides meatless burger for Red Robin, White Castle and many other restaurants. It costs £1 more than the classic beef version - consumers are willing to pay more as the environmental cost of meat is amplified, according to Mr Finazzo.

It's an unlikely partnership, Burger King teaming up with Impossible Foods to offer a meatless Whopper patty. The Impossible Whopper has slightly fewer calories than the original, beef-based Whopper, and is very low in cholesterol and has zero trans fats.

Impossible Foods' mission statement claims that "using animals to make meat is a prehistoric and destructive technology" and using meat-free alternatives is important for the environment.

"I bought a second for a diehard meat eater that straight said he would not have known that it was plant-based", he said. At Burger King, the meatless patty - which contains a key ingredient that is derived from soybean roots - will be shaped to resemble Burger King's traditional patties.

Technical outage causing flight delays for airlines
Delays that began appearing first in Chicago, New York, Miami and Boston spread to Dallas, Atlanta, Detroit and Washington, D.C. The Federal Aviation Administration said the problem was caused by the Aerodata airplane planning weight and balance program.

Not to mention advancements in plant-based proteins, like the Beyond and Impossible burgers, mean going vegan is tastier than it ever was before. Among its blue-chip backers - Bill Gates and Google Ventures. "Around the taste, around the brand recognition, around the price, all those things were important factors in choosing Impossible", he said.

Impossible Foods was founded in 2011 by Pat Brown, a former Stanford University professor. As this editor can attest, the Impossible Burger tastes like beef, it looks like beef, it even appears to bleed like beef, and to have it join, no elevate, the fast-food realm could be a major game-changer. McDonald's has added a soy-based "McVegan" burger in Sweden and Finland, while Pizza Hut sells vegan pizza pies in Britain.

Is it commercially viable for the top fast-food chains to stock a plant-based option?

Nestle S.A.is planning to debut its "Incredible Burger" soon in Europe.

Interest in plant-based food is booming.

Related Articles